How a Baseball Skills Coach Tripled His Camp Enrollment in Three Weeks
Client: Paul Niggebrugge, Founder, Be Your Best Academy Result: Camp enrollment tripled in three weeks, with two more weeks of camp still to run
Paul Niggebrugge had been running baseball camps since 1989. He knew the game. He knew how to develop skill in a kid. What he didn't have was a way to get his message in front of the people who needed to hear it.
That gap is the whole reason this work exists. Long before there was a name for it, the problem was always the same: someone builds real expertise, real results, real trust with the people they serve, and none of it translates into a system that brings the next client through the door. Paul's story is proof of what happens when you close that gap.
Paul came to me on a referral from another client, Kris Wilson, who told him plainly: if you want to get your story and your expertise in front of a wider market, you need to work with Tina Potts. Paul describes himself as not technically savvy, someone technology "kept dead in his tracks." That's common. It's not a barrier, it's the starting point.
We built the strategy from what he already had. A landing page. A postcard. An autoresponder. Nothing exotic. What mattered was that it was sequenced correctly and it matched how his actual customers make decisions.
Paul followed the plan as built. Three weeks into summer sessions, camper numbers had tripled year over year.
In his own words:
Why this matters now: This testimonial is from December 2011, fifteen years before the Knowledge Royalty System™ had a name. But the mechanism at work is identical to the one that now scales into corporate knowledge extraction for CHROs and CAOs: an expert has value locked inside their head and their day-to-day practice, and the work is building the system that gets it out and in front of the right people at the right time. Paul's camp is a small business. The pattern is the same one KnowNet Worth and the Knowledge Royalty System™ later formalized. The size of the business changes. The core problem doesn't.
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